Fundación Canto en Flor manages and allocates 24% of the profits of the entire group for reinvestment and growth of our own artisan suppliers. This means that vulnerable communities in states such as Guerrero, Michoacán, Chiapas, Tabasco, Jalisco, Oaxaca, Veracruz and others have access to professionalization, training, new sales channels, technologies, more and better employment, benefits superior to those of the law and many more benefits, with the aim of improving the quality of life of artisans, in addition to continuing to preserve 100% Mexican culture and products, promoting good practices and fair prices.